Authors: Hoàng Văn, Hải; Co-Author: 2013 (Along with a variety of actions to protect the environment, environmentally preferable purchasing (EPP), often referred to as “green purchasing”, has been an emerging trend over recent decades all over the world. This trend is considered as a strategic alternative for all stakeholders in society to promote the sustainable development of the global production chain with the active involvement of consumers. Research in many countries reveals the fact that although consumers today are more frequently encouraged to behave in a friendly manner towards the environment through making home improvements, saving energy, or purchasing environmentally friendly products, many consumers have not been sufficientlyaware of the significance of those behaviors, especially green purchasing.)
